SSA Public Relations:  PRESS RELEASE

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ROBERT CHUA PRODUCTIONS RENEWS EVERYONE WINS

GAME SHOW WITH SHANGHAI MEDIA GROUP

 

Everyone Wins Renews Its Nightly Prime Time Slot On

Shanghai TV Through 2004

 

FOR IMMEDIATE RELEASE:

 

HONG KONG (December 5th, 2003) - Robert Chua Productions has renewed its popular interactive television game show series Everyone Wins with Shanghai Media Group (SMG), it was announced today by Robert Chua.

 

            Everyone Wins launched on Shanghai's Oriental TV prime time schedule on the 1st of January 2003, where the interactive game show immediately achieved a high audience share. Proving to be a significant winner for Shanghai TV, Everyone Wins became a key factor in its prime time growth, with the game show helping improve the network’s competitive ranking from 8th to 3rd place.  In addition to its renewal with Shanghai Media Group, Everyone Wins continues to generate impressive ratings in Singapore and Hong Kong where the game show airs on Channel 8 (MediaCorps) and TVB Jade Channel respectively.

 

            "Since the premiere of Everyone Wins, the show has served as a magnet for viewers and helped propel our channel's prime time lineup", said Li Rui Gang, CEO of Shanghai Media Group. "We are excited to introduce a new season of the show and are confident ‘Everyone Wins’ will remain a successful program with viewers."

 

            "Everyone Wins continues to gain popularity with audiences and draws increased amounts of viewers each week," said Chua, creator and developer of Everyone Wins. "We are delighted to renew Everyone Wins with Shanghai Media Group and continue our relationship with Li Rui Gang, a highly respected television executive who, I believe, represents the future of China's international television."

 

Robert Chua is recognized for having pioneered terrestrial television in Hong Kong in 1967. As one of the first executive producers at Hong Kong's TVB – the market's first terrestrial TV station - Chua brought the first ever live programming to Hong Kong, including the variety program "Enjoy Yourself Tonight" and the first Miss Hong Kong pageant. In March 1995, Chua launched the Chinese language satellite TV service China Entertainment Television Broadcast Ltd (CETV,) which was acquired by AOL/Time Warner in 2000. Chua recently sold his entire shareholdings to AOL/TW recently to focus on creating formats. Chua is also regarded by television industry executives worldwide as a significant resource for Asian co-production, distribution and consultation services.

 

SSA Public Relations Media Contacts:

Blanche Frankel                                                Sabrina Propper / Steve Syatt

+1 212-679-4750                                         +1 818-501-0700

bfrankel@ssapr.com                                         spropper@ssapr.com / ssyatt@ssapr.com